Elizabeth Hudson Digital & Brand Strategist

Campaign Overview

The Bring Your Own Cup (BYOC) campaign was a comprehensive multilingual initiative designed to promote reusable cup usage and reduce single-use plastic waste across Washington State.

Key Results

Strategy & Execution

• Integrated bilingual campaign featuring both English and Spanish influencers
• Seamless blend of paid, earned, and owned media channels
• Targeted digital advertising across multiple platforms
• Community engagement through authentic storytelling
• Data-driven optimization throughout campaign lifecycle

Impact

Successfully raised awareness about sustainable practices while achieving exceptional engagement metrics that exceeded industry benchmarks. The campaign's multilingual approach ensured broad reach across diverse Washington communities.

Campaign Overview

A dynamic youth-focused campaign designed to promote public transportation adoption among young adults through creative digital strategies and community engagement.

Strategy & Execution

• Developed youth-centric messaging and creative content
• Leveraged social media platforms popular with target demographic
• Created engaging visual content highlighting transit benefits
• Built community connections through authentic storytelling
• Implemented data-driven targeting for maximum impact

Impact

Successfully engaged younger audiences with public transportation messaging, building long-term awareness and consideration among future transit riders while fostering community connection.

Campaign Overview

Strategic influencer partnership campaign connecting Washington citizens with crucial community funding resources through authentic storytelling and grassroots engagement.

Strategy & Execution

• Identified and partnered with local micro and macro influencers
• Developed authentic storytelling frameworks for content creation
• Created accessible messaging about funding opportunities
• Built sense of community belonging through shared narratives
• Emphasized accessibility and empowerment in all communications

Impact

Successfully elevated community engagement and awareness of funding resources, achieving significant reach while fostering genuine connections between citizens and available support programs.

Campaign Overview

An emotionally-driven campaign centered on authentic storytelling to showcase the vibrant community and compassionate care at Kline Galland senior living center.

Strategy & Execution

• Created heartfelt video content highlighting resident experiences
• Illustrated diverse activities and community engagement
• Emphasized compassion and human connection in all messaging
• Developed narratives showcasing quality of life and care
• Built emotional resonance with target audiences

Impact

Enhanced brand awareness while effectively communicating the center's commitment to compassionate care. The campaign fostered meaningful connections with families and caregivers seeking quality senior living options.

Campaign Overview

A powerful collaboration celebrating refugee artisans' creativity and resilience while promoting sustainability and corporate social responsibility through compelling visual storytelling.

Strategy & Execution

• Produced compelling video content showcasing artisan stories
• Highlighted craftsmanship and cultural heritage
• Promoted sustainability through upcycled art initiatives
• Connected audiences with mission-driven partnerships
• Emphasized corporate social responsibility impact

Impact

Successfully elevated awareness of refugee artisan programs while demonstrating corporate commitment to social responsibility. The campaign connected audiences emotionally with the mission of supporting communities through meaningful art.

Panel Overview

Participated as an expert panelist in PROI Accelerators social media discussion, sharing insights on emerging trends and best practices in digital marketing and social media strategy.

Topics Covered

• Integrating AI: Leveraging artificial intelligence for content generation, community management, and analytics
• Influencer Marketing: Building authentic partnerships and measuring ROI
• Social Search & Discovery: Optimizing content for social platform search algorithms
• Metrics & Reporting: Adapting to evolving engagement metrics and privacy changes
• Authenticity & Trust: Maintaining brand authenticity in crowded digital spaces
• Emerging Platforms: Navigating new and shifting social media landscapes

Panel Format

1-hour virtual discussion moderated by GFM|CenterTable's AVP and Content Division Lead, featuring open dialogue among digital marketing experts followed by audience Q&A.

Initiative Overview

I conducted transformative workshops for at-risk youth, creating a safe space where young people could channel their energy and creativity into positive outcomes through the power of social media.

Workshop Focus

• Creative Expression: Teaching youth to use social media as a tool for self-expression and storytelling
• Positive Messaging: Guiding participants to amplify their voices constructively instead of engaging in harmful activities
• Personal Branding: Helping young people understand how to present themselves professionally online
• Digital Literacy: Building essential skills for navigating social platforms safely and effectively

Mentorship Approach

Throughout the workshop, I provided hands-on mentorship and support, emphasizing the importance of seeking guidance from mentors when facing challenges. The program created lasting connections and equipped participants with practical skills they could apply immediately.

Impact

Participants left the workshop with newfound confidence in their ability to use social media positively, understanding that their voices matter and can create meaningful change in their communities.

Mission

My mission was clear: to empower women to unleash their inner fire and ignite their brand through the power of social media.

The Challenge

As a seasoned Social Media strategist, brand strategist, model, and connector, I knew firsthand the struggles of orchestrating photoshoots, finding the perfect location, and nailing the ideal outfit—all while clearly communicating your business vision to your photographer. It's a costly, time-consuming process, and without professional guidance, it can feel like a chaotic waltz into uncertainty.

The Solution

That's where the magic of The Tribe Event unfolded. On these incredible content creation days, women from all walks of life—each a force of nature in their own right—came together to form a powerful community.

What Participants Gained

• Goal Setting: Delving deep into setting and conquering audacious business goals
• Professional Photography: Capturing the essence of their brand through stunning, professionally shot imagery
• Social Media Mastery: Learning insider secrets to propel their online presence to new heights
• Community Connection: Building lasting relationships with like-minded entrepreneurs

Impact

These content creation days became a springboard for countless women, transforming their brands and giving them the confidence and tools to show up authentically in the digital space.